Brief anatomy of content writing-design
and development.
1. There are no
stereotypes to content. Content writing is a journey from conceptualizing to
delivery with paying attention to appropriate micro details and providing a macro
perspective to the recipient.
2. Content must
be structured in a process that evinces recipients’ interest, eject doubts and
entice their entire attention.
3. Content must
be carefully carved context specific, topic specific, business specific,
culture specific, subject specific and so on and so forth. So, content must be
tailor- made according to the specific requirements.
4. This also
includes the degree or quantum of importance given or priority emphasized to certain
aspects of content depending on whether the appeal has to be more to the
emotions, intellect, interests, reasons, sentiments, passions, humor,
philosophy, ideology and spicing it with anecdotes or stories or quotations.
5. And based on
the above factors one must decide whether there should be more images, more verbal
communication, more illustrations, more audios and more videos.
6. There are
certain techniques to lure the initial attention by pandering to the
confirmation bias of the targeted audience and then slowly slip them
surreptitiously or lead them directly to the desired goal of the content
depending on the situation.
7. The
techniques can be easily enhanced and embellished with enormous advantage of
multiple modern technological tools.
8. Data, facts,
opinions, ideological innuendos, diplomatic terms, provocative expressions,
statistical justifications, catchy slogans, scientific or philosophical
reasoning, pleasing verbal seasoning are some of the ingredients used with
references wherever is necessary.
9. Content
provider must conceptualize like an architect, create like an artist, construct
like an engineer, carry on like a diplomat, cascade with verbosity like a
lawyer but ultimately deliver the desired result like a sincere and successful
surgeon.
10.This applies
to most spheres be it content for publicity pamphlet of a product, scientific
research paper, philosophical idea presentation, sacred sermon delivering , political or film or play script
writing or story or novel writing or article writing.
1 comment:
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