The problem with journalist of lately in India is that they try to reduce everything to political sociology and feel compelled to give their lofty judgments on everything based on that.
Human beings and the whole of nature is vibrating with life which is a multifaceted splendor operating, functioning , enjoying and experiencing through multiple parameters, of which politics and social systems happen to be just one meant to regulate the social dimensions of life, provide the material necessities and economic benefits and ensure to establish a respectable social order wherein everyone one can live in harmony and peace following certain set rules and regulations of social structure.
So, let us set the record straight here.
1. Sanathana Dharma is not a brand or product and therefore needs neither marketing nor marketers.
2. I am not promoting but placing bland facts on record i.e. Sanathana Dharma is one of the most rational and philosophical way of understanding life in totality without any conditions or constraints; it is a readily available reference manual for gaining wisdom; experiencing enlightenment and to uplift the soul spiritually; In short a grand way to enjoy and experience life. It is beyond the boundaries of any branded religion, region or nation. For example today we have two great examples of Sanathana Dharma in Neale Donald Walsch and Echart Tolle
3. His Holiness Shri. Jayandra Saraswathy a highly respected person heading a very great institute. However, he cannot be considered as a great, effective and efficient ambassador for propagating the most intrinsic tenets of Sanathana Dharma to the outside world for various reasons.
4. We cannot blame him because he is a head of an existing highly revered and ancient institution whose main agenda itself is to ensure and maintain the most orthodox ritualistic aspects of Sanathana Dharma [not the philosophical exposition appealing to intellectual reasoning aspect of Sanathana Dharma] and this cannot be expected to be either understood or to have any appeal to any outsider to local tradition, whether good, necessary or useful or otherwise to life is highly debatable. In fact Shri Jayandra Saraswathy’s presence would have projected Sanathana Dharma in a very ineffective way.
5. Whereas starting from Swami Vivekananda [the most important person to make the whole world know the philosophical and spiritual greatness of Sanathan Dharma] to Shri. Aurobindo [ The man who defined through a great master piece Synthesis of Yoga the import of Yoga] to Prabhu Phada [ the man who showed that Sanathana dhrama followers also can make methodical missionary mode of operations if necessary] to Sri Sri Ravishankar [ who preaches peaceful solutions to global citizens] to Maa Amirthananda Mayi [ who exudes compassion] to Jaggi Vasudev [ who prioritizes unfettered clarity of perception as a method to understand life and live with nature in dignity and unity] and many more such souls and they explained in detail the intrinsic great universally vital philosophies enshrined in various texts of Sanathan Dharma and institutions grew around them to make their interpretations of teachings to be given out in an organized manner and also to run many institutes of usefulness and importance to human life with whatever funds they got from followers.
6. We would be doing great disservice if we leave out three great enlightened souls from India who also made the most vital philosophies of life to be understood by humanity. Their main philosophical approach though non religious in presentation but are important manuals of reference and guidance in terms of better understanding of life devoid of any preconceived concepts or constraints of any conditioning and a very direct approach to enlightenment in al spheres of life.
7. They are Bhagwan Sri Ramana Maharishi, J.Krishnamurthy, Rajneesh [Osho].
8. Ultimately if anyone who had even the slightest brush with the major philosophical texts of Sanathana Dharma would understand that they are manuals for life of all in tune with nature and not necessarily any narrow institutional or institutionalizable code of dos and don’ts, because the very value of Sanathana Dharma is the freedom to experience life as a journey of the soul not confining life as a social unit.
9. So dealing and doting out Sanathan Dharma as another religion would be doing disservice to its intrinsic principles.
10. However, institutions are the inevitable methods through which the treasures of wisdom of enlightened souls can be disseminated for posterity through various means.
11. So, for a true seeker the institutions are not the priority much more so for a great philosophy of life like Sanathan Dharma.
12. Here is a transcription of a wonderful speech at The International Conference on Interfaith.7th and 8th Sep 2009, Somaiya Auditorium, Mumbai in 2009 [ excuse the grammatical errors because as the speech was going someone did the transcription in his labtop] http://contentwriteups.blogspot.in/2011/01/culture-philosophy-literature-and.html
13. Adi Shankara united India spiritually; Swamy Vivekananda connected India through its spiritualism to the world; Mahaperiyava Sri Chandrasekarendra saraswathy ensured that Indians remained connected to the works of these two great souls with constitutional guarantee and Sardar Vallbhai Patel united India geographically...
India is a land of divine splendors and inexplicable wonders. The role of Adi Shankara, Swami Vivekananda, Sri Chandrasekarendra Saraswathy, Sardar Vallabhai Patel are very unique in that they descended on the scene to fulfill a great mission for India as a nation and to uphold and share with the whole world the great philosophical concepts of Sanathana dharma. Our greatest weakness was lack of documentation, failing to propagate at the right time [not after many centuries have passed by], fail to do and/or promote contextually relevant and most import thing [prioritizing first things first] at specific junctures etc.
Of course, the last factor mentioned above i.e. prioritizing contextually relevant thing was taken care of, mostly, as if by some divine intervention, at crucial times through roles played by some great souls :-
Like Adi Shankara who actually united the country psychologically and culturally by unearthing many important concepts of Sanathana Dharma;
Like Swami Vivekananda who brought to the notice of the Western world the great teachings of Sanathana Dharma by opting to address them in their language and in the idiom that would appeal to them, both these acts were timely;
Similarly the 68th Sankaracharya of Kanchi Mutt popularly known as Mahaperiyava Sri Chandrasekarendra saraswathy ensured the introduction of some parts of article 26 of The Indian Constitution which enable every Indian to worship and practice his/her respective religion or sect, “Again, when the Indian Constitution was being framed, Paramacharya called a well-known Vedic scholar and asked him to meet Sardar Vallabhai Patel to pass on a message from Him on the need for a vital provision in the Constitution to the effect that the religious belief. This message was duly transmitted through a meeting arranged by "The Hindu" with the visiting officials of the Indian Government with the Vedic scholar deputed by Paramacharya. As a result Article 26 of the Constitution was enshrined and this extended constitutional protection, not just to the major religions-Hinduism or Islam-but to every sub-sect of these religion”-[http://www.kamakoti.org/souv/5-52.html ];
After independence Sardar Vallabhai Patel ensured uniting the multiple smaller kingdoms;
In the early 90s one man wanted to retire from politics and moved away but he was inducted as Prime Minister Shri P.V.Narasimha Rao, who for the first time, post Independence made parliamentarians know that, besides politics, economic progress and activities towards that were also part of Government;
Similarly recently when corruption, atrocities and anti –national activities reached a saturation point, destiny of India has found in MODI a leader who has a vision, intention, credentials, mandate etc to lead the nation to greater heights.
So, in the present context what India needs to do, is not to resort to singing the refrain of its past glories but rather prioritize and concentrate, with wisdom, to progress in domains that matter more at present like economic development which will take care of better survival conditions for many, eradication of poverty to a very great extent, generate employment, improve education and research in science, technology, communication, infrastructure etc.