Nowadays, any medium of communication must have to be comprehensive and
comprehensible, calibrated ( gender neutral, non-racist, apolitical, secular -
I have forgotten the meaning of this though) diplomatically and politically
correct, universally useable, relevant to the context bla bla that way mediums
become too elaborate but ensure to avoid controversies, ambiguities, scope for
excessive scrutiny etc.
Ensure there is no scope to perceive an hidden agenda based irrelevant
extrapolations and must not carry a load of undercurrent, overtones, ulterior
motives.
Brevity is vulnerable to all these traps. So , things like this ad can be
interpreted as criticism of high heels.
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