Damaging words and their meanings

It has become  a trend to highjack terminologies that are perceived traditionally to have an aura of respectability and reverence.

Afterwards, assign them or affix them to chosen/pet biases or ideologies.

Then ensure that they go on to become 'the predominant or only connotation' that gets fixed into assigned slots.

These are, then constantly and repeatedly used to peddle  perverted interpretations and excreted extrapolation. 

The process is usually carried through media networks and certain academic outfits  till the targeted gullible majority start to endorse such connotations in all contexts to silence the other side.