Metamorphosis of
Words and not media labels need definitions.
People think, act and
have grown beyond Main Stream Media peddled labels.
Metamorphosis of Words and Expressions from denotation to connotations
happens due to the exigencies of contextual relevance and not due to media
calibrated labels.
Therefore, however
well articulated or packed with hyper sensationalism, generating terminologies,
assigning labels and defining them to suit predetermined ideologies to
manipulate perceptions do not work anymore.
So, the Main Stream Media as a whole has to realize that its
verbal diarrhea patients can no more play the role of the mass opinion molders.
Peddling lies to project presumed victim hood is no more
their sole preserve because the leverage of technology has enabled people to
see through the lies and reveal and communicate facts in real time in multiple
ways.
Besides, there is an
overall awareness and enhanced level of well informed or at least information
loaded understating by many in most places.
So, it is no wonder that main stream media script has failed miserably of late in many places
and on many issues.
Let us see the why the MSM scripts fail and how their
failure is accelerated in general without any specific case study.
Though the case studies are obvious ‘Mokita’[ in Kirinina language of New Guinea]
meaning-Truth that everybody knows but nobody speaks.
The following are mostly the reasons why their [MSM] scripts
fail.
All old stereotyped tricks like concocting logical fallacies
and creating new connotations to very appealing terms and many other
trivialities enlisted below do not work anymore.
Media orchestrated rendering of sound bites of the same old
lyrics of left liberalistic themes of generating fear psychosis and projecting
victimhood;
Followed by appropriating credits points and assigning
acrimonious labels ad nauseam;
Desperately and deliberately choosing impressionable but ill
informed youth to play on their vulnerabilities and trying to manipulate them
as guinea pigs for left liberal brain washing techniques.
MSM must learn not to distort or concoct news and facts to
please their pay masters, more so , not over do it, nor try secreting some ideologies and ideas which
they think, for whatever good or bad reason, is the only panacea and take a holier than thou position.
These are the many ways in which their [MSM’s] failure is
accelerated?
All over the world
the Main Stream Media [MSM] must start accepting facts, realities, and problems
at present as they exist and if capable seek help of sincere experts to offer
probable solutions rationally, scientifically taking into consideration the
socio-cultural sensitivities of human beings everywhere.
Most importantly
evaluate issues and individuals with contextual relevance.
Similar or worse
still, the same script may not work in all nations or against all leaders.
If they don’t do it then the social media, which MSM
derogatively calls as 24/7 echo chambers, will take over that role.
Unlike media houses where one can play with money, popularly
known as paid media, it becomes too difficult to fund social media or script
exclusively some pet ideological version to prevail everywhere.
Social media has its own share of frenzied followers and
fanatic endorsement of certain ideas.
However, by its sheer number of users, values of multiple
views, real freedom [with certain exceptions] and wide geographical spread with
advanced camera hidden everywhere and handsets capable of carrying and
transferring multiple mode of communication facts become known, good works get
noticed, hidden agenda get exposed and bad intentions get scrutinized.
Having said all these your article forces me to revisit the
links that I have penned down previously.
Definitions are
indeed important? But how and why you define is equally important.
Words have their own
life and evolution which may not give room to manipulations and mutilations
beyond a limit.
Media must refrain
from too much of distortions
It is no wonder that the
whole world abhors the media labels
Media must stop being the itch mites
So,
the future of
media’s dignified life rests on self imposed media integrity which includes among
many other things its dispassionate presentation of facts as they are; compassionate
and rational interpretations of issues with contextual relevance rather than
ideological identity driven ones; passionate expressions by all with complete
freedom and total intensity and intense totality entertaining multiple views, situations and ideas and ultimately
create a synergy of all these passion, dispassion and compassion leading to a
conducive atmosphere where rationally accepted peace, tolerance, unity and harmony
can prevail.
