Business has to be market driven

Everything is market driven or driven through marketing and/or propaganda or practice.

One practice need not be superior or inferior to another.

Be it political ideology or religious belief or doctrine everything is marketed.

The business of politics is business;

The business of religion is business;

The business of health care is business;

The business of education is business and of course

The business of business is commercial, economic growth oriented sustainable profit making enterprise and hence it  requires more marketing .