Superficiality over substance

          How superficial writers become popular authors in some parts of the world?

Most of us fail to look into reason and reality but resort to question the reactions, to give excuses and justifications.

This sort of perspective pollutes our interpretations and evaluations.

Some authors are clear about their targeted audience i.e. typical modern day executives most of whom read in bits and pieces based on their peer recommended stuff or sometimes merely to parade their aura of extra professional academic [ sometimes wrongly labeled as intellectual] interests and  credentials that they also read some stuff.

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These peoples’ radius of reading is decided by the sighting in the radar of what is displayed prominently in airport stalls or cafes and malls.

How else can certain writers become authors?

Most of these folks get carried away by so- called analytical presentation of everything from Idlies to Sambar.

They are well spiced with a plethora of presentation techniques [ easily executable with present day technological tools] like appealing anecdotes, calibrated charts, stereotyped scriptural references, popular quotes feeding on to select confirmations biases, glorified and exaggerated excel sheets, trite jokes, plagiarized PPTs, glamorous graphs, reams of references, sumptuous spread sheets - most of them are without logical relevance or reason. All the above along with irrelevant ideological extrapolations and overtones go on to make a toxic cocktail.

Most of these are not in tune with intrinsic aspect or topic of discussion or reality on ground but are imbued with many pleasant stories, similes and examples [which are vital and important components of handling or communicating many topics] but are cleverly misused and handled with an ulterior motive to divert and mask the lack of real substance with spicy superficiality.

We have lost the patience to pursue seriously any topic or issue. We shrink everything to marketing talk. We prefer confirmation bias feeding or information loading easy forwards to frank explanations or rational interpretations or detailed research [not to be confused with random surveys backed by statistical justification].

Many in modern times read for various reasons but hardly a few to further their understanding, broaden their perspective or to internalize to add more value or utility to their life.

Unfortunately, all of us have our weaknesses and succumb to them. For example  when atrocities against women in India are being debated some popular artist  gives a lecture saying that  we have even names like Laxminarayan, Vidya shakar, Umashankar as a justification  that our culture respects women!!